Job Description

Your experience matters

UW Health Rehabilitation Hospital is operated jointly with Lifepoint Health and UW Health. We are driven by a profound commitment to prioritize your well-being so you can provide exceptional care to others. As a Director of Business Development (DBD) joining our team, you’re embracing our promise to provide superior patient care that exceeds industry standards as well as patient expectations. Join us on this meaningful journey where your skills, compassion and dedication will make a remarkable difference in the lives of those we serve.

How you’ll contribute

A Director of Business Development who excels in this role:

• Implements a comprehensive business plan to ensure Census and Mix Forecasts are met and/or exceeded. The business plan will include and identify internal and external targets (by specific referral groups and percentages); insurance rate targets (averages) and action plans to evaluate the effectiveness of the Clinical Liaison Team. The business plan will be accessed and updated no less than quarterly to ensure that all business indicators are met
• Will be the managing director over the clinical liaison and admissions teams
• Develops, organizes and maintains a data base system for decision support information including identification of community needs; demand forecasting; utilization of programs and services; competitive analysis; medical staff utilization trends. Utilizes software tools including the Lifepoint Hospital information systems together with internal data and external data base information for statistical analysis
• Ensures appropriateness of patient selection; assists patients/families in making informed admission decisions
• Create and implement comprehensive marketing plans and programs annually and on an as needed basis for the facility's long and short term goals
• Interfaces directly with managed care providers, key physicians and other program delivery personnel providing expertise in the development and implementation of business plans, situation analysis documents and feasibility studies to evaluate opportunities for new joint or shared program and/or service offering, and new product-line development, product enhancement and product differentiation in the competitive market environment
• Consistently interfaces with Referral Sources, Case Managers and Managed Care Providers to create to achieve maximum revenue generation for the hospital while maintaining environment of quality care for the patient
• Other duties as assigned

Why join us

We believe that investing in our employees is the first step to providing excellent patient care. In addition to your base compensation, this position also offers:

• Comprehensive Benefits : Multiple levels of medical, dental and vision coverage for full-time and part-time employees.
• Financial Protection & PTO : Life, accident, critical illness, hospital indemnity insurance, short- and long-term disability, paid family leave and paid time off.
• Financial & Career Growth : Higher education and certification tuition assistance, loan assistance and 401(k) retirement package and company match.
• Employee Well-being : Mental, physical, and financial wellness programs (free gym memberships, virtual care appointments, mental health services and discount programs).
• Professional Development : Ongoing learning and career advancement opportunities.
• Supportive Leadership & Culture
• Recognition & Achievements
• Ranked in the top 10% of rehabilitation hospitals for the last six years
• Named “America’s Best Physical Rehabilitation Centers” and #1 in the state of Wisconsin

What we’re looking for

Requirements include:

• Bachelor’s Degree in Business, Marketing or Clinical discipline
• MBA preferred
• Minimum of 5 years’ experience in healthcare management preferred
• Excellent skills needed in forecasting, market based planning, communications and public relations
• Valid driver’s license and clean driving record

Connect with a Recruiter

Not ready to complete an application, or have questions? Please contact Abby Scott by emailing ascott@lifepointhealth.net.

More about UW Health Rehabilitation Hospital

UW Health Rehabilitation Hospital is a 50 bed inpatient rehabilitation hospital that has been offering exceptional care to the Madison community. We are proud to be recognized by the Joint Commission, CARF, and 2024 Newsweek Recognition.

EEOC Statement

“UW Health Rehabilitation Hospital is an Equal Opportunity Employer. UW Health Rehabilitation Hospital is committed to Equal Employment Opportunity for all applicants and employees and complies with all applicable laws prohibiting discrimination and harassment in employment.”

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