Marketing & Communications Specialist Job at Emery Sapp & Sons, Inc., Kansas City, MO

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  • Emery Sapp & Sons, Inc.
  • Kansas City, MO

Job Description

Emery Sapp & Sons (ESS) is all about owning what we do. We're a 100% employee-owned, civil construction firm that is passionate about building best-in-class infrastructure. While we build amazing roads and bridges, we also take our marketing work just as seriously. And to keep doing that, we need a marketing and communications specialist to add to our team. Marketers at ESS are self-motivated individuals with a positive attitude who actively contribute to a wide range of marketing-related activities. That’s just job-description speak for saying, we need someone who not only has the chops to do the job but the passion to do it right.

This role reports to ESS marketing leadership and supports enterprise-wide campaigns and initiatives, focused on uniting our subsidiary companies with our shared mission: to change lives through employee ownership.

Focus:

  • Strategic communication and brand positioning
  • Brand voice, copywriting, and copyediting
  • External communication, advertising, PR, and social media
  • Media relations, executive media coaching, and thought leadership
  • Internal communications and intra-departmental collaboration
  • Awards, strategic partnerships, and corporate sponsorships
  • Crisis communication and business continuity plan development
  • Communication technology management

What you'll be doing...

  • Grow and help lead a dynamic B2B marketing and communications team
  • Amplify the ESS mission and position the enterprise as a force in the industry
  • Actively participate in strategic planning sessions with department peers and subsidiary companies
  • Create dynamic strategies and communication plans for corporate initiatives, external and internal campaigns, and events
  • Collaborate with corporate, operations and subsidiary leaders and marketing teams to build effective communication plans for various initiatives and campaigns
  • Write, edit, and provide creative direction for a wide variety of digital and print communication activities, including press releases, pitches, articles, websites, ads, social media, email, texts, video scripts, award submittals, and more.
  • Partner with the marketing team to promote company e-commerce campaigns and website updates, ensuring messaging and delivery are effective, cohesive, and on brand
  • Manage all aspects of media and public relations efforts including press releases, features in industry publications, and more
  • Manage local advertising, membership and sponsorship opportunities; maintain relationships with local and regional vendors
  • Schedule, prep and coordinate media interviews for firm executives, department heads, technical professionals, and other spokespersons
  • Manage and maintain brand website(s), inclusive of updating content, creating new pages, and working with outside vendors for site enhancements as needed
  • Conduct research, set KPIs, develop analytics, and utilize communication tech tools to track, monitor and enhance campaign performance
  • Keep the pulse on company, partner, and industry-wide activities
  • Lead and support projects with creative agencies and vendors as needed
  • Attend company events and represent the firm at industry events as needed
  • Work hand-in-hand with marketing leadership and key stakeholders to manage time allocation and budgets
  • Oversee the day-to-day deadlines and responsibilities of all assigned projects, ensuring timely reviews and approvals before distribution

You're a good fit if ...

  • You hold a bachelor's degree in journalism, strategic communications, marketing or a related discipline
  • You have 3+ years of communication experience
  • You have experience working with a team of people from various disciplines and backgrounds
  • Your written communication and presentation skills will knock our socks off
  • You have solid experience with social and digital communication tactics
  • You're a little obsessed with processes, proofing and error-checking
  • You’re a proven collaborator, multi-tasker, analytical thinker, and self-starter who exercises discretion and independent judgment
  • You have the ability to distill the complex into layman’s terms
  • You love running analytics that translate marketing KPIs
  • You proactively evaluate tools, channels and platforms for effectiveness
  • You don't sweat it if you need to juggle concurrent projects, with tight deadlines, across various teams, with minimal supervision (basically, you get bored if you're not running around with your hair on fire)
  • You are a self-proclaimed "word nerd"
  • You do not shy away from strategic discussions and enjoy productive banter
  • You respond to inquiries with urgency and can think quickly on your feet
  • You’re cool, calm, and collected while resolving media issues and crisis situations
  • You feel confident serving as a company ambassador at all times
  • You’re a pro at conducting media training for executives and operational leaders
  • You are extremely organized and can continue to drive large projects while simultaneously managing small tasks
  • You excel at gathering, processing, and effectively communicating complex information in meaningful and relevant ways
  • You have a knack for effectively managing relationships, workflow and budgets
  • You're an active member of the media, PR, and communications community
  • You play well with others and generally have a positive attitude
  • You’re a natural project manager and monitor tasks delegated to others with ease
  • You don't hesitate to take initiative when needed
  • You have a sense of humor (big plus)

Day-to-day and week-to-week your focus will shift. But generally, here is how you can expect your time to be spent:

  • 5% - Strategic planning, budget development and adherence
  • 5% - Conduct research, develop analytics, and produce reports
  • 15% - Engage internal and external stakeholders and foster key relationships
  • 25% - Build and manage marketing and communication strategies
  • 25% - Create campaigns; write copy and serve as copy editor
  • 25% - Support a wide range of marketing, communications, advertising, and media activities

Bonus skills/experience:

  • Know a little about the A/E/C industry already? Bonus!
  • Know about civil construction, too? Double bonus!
  • We use Monday (project management), WordPress (website), Sprout (social media), Salesforce CRM, Mailchimp, and Cision (PR), so it would be fantastic if you already know some of these tech tools.
  • ¿Hablas español? We routinely translate our copy into Spanish. If you can write or QC Spanish content, that would be outstanding!

Location

  • This team member will work out of the Kansas City, MO office located in the River Market district. Other office locations would be considered. Some regional travel may be required, including a few overnight stays here and there. ESS offers a comprehensive and competitive package including access to top-notch tech tools and flex time.

Travel

  • Some travel is required, including overnight stays
  • This role could expect to travel 15% of the time

Hybrid Work Schedule

The marketing team follows the following hybrid work schedule. Team members are welcome to work in the office on remote days if they prefer.

  • Monday/Friday - Remote
  • Tuesday/Wednesday/Thursday - Office

But wait, there’s more.

ESS offers its employee-owners a variety of additional perks and bonus opportunities:

  • Industry-leading Employee Stock Ownership Plan (ESOP)
  • 401(k) and financial health education
  • Comprehensive health benefits and insurance
  • Flexible Spending and Health Savings Accounts
  • Casual and professional work environment
  • Paid training and continuing education
  • Paid overtime
  • Paid time off (PTO)
  • Wellness program
  • Referral bonus program
  • Apprenticeship programs
  • Leadership and training programs

Emery Sapp & Sons is an EEO/AA Employer - applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, pregnancy, protected veteran status or other status protected by laws.

Job Tags

Apprenticeship, Casual work, Local area, Remote job, Flexible hours, Shift work, Night shift, Monday to Friday,

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