Marketing Specialist Job at The Precast Forte Group, Minneapolis, MN

d0lCUmo0SkljdUcyclgrbE90MDhlR0NiTUE9PQ==
  • The Precast Forte Group
  • Minneapolis, MN

Job Description

Company Overview

The Precast Forte Group (Forte) is a global leader in precast concrete product licensing, offering comprehensive support and resources to its network of nearly 80 licensees worldwide. Forte provides marketing, technical, installation, and production support and guidance to help licensees achieve high standards of quality and efficiency. Additionally, Forte manages form sales, ensuring that licensees have the essential tools and equipment needed to produce top-tier precast products, as well as some direct product sales.

Forte currently has three distinct product lines: a precast concrete block retaining system (Recon Wall Systems), a precast concrete light pole base system (LPB), and a precast concrete foundation for electric vehicle chargers (EV Blocks). Under the Forte umbrella, we also operate Rethink Precast Marketing (RPM), a fractional marketing service dedicated to delivering specialized marketing solutions tailored to the precast industry.

Position Overview

Forte is seeking a talented Marketing Specialist for full-time work. In this role, you will support our marketing efforts across a variety of functions, with an emphasis on creative tasks such as document design and layout, creation of social media post art, and other visual content development, alongside hands-on social media management. You'll also contribute to campaign execution, market research, digital marketing, performance analysis, and more, while collaborating with internal teams and external partners to drive innovative strategies. This role is ideal for someone eager to contribute immediately and grow with the company, including being part of expanding our new Rethink Precast Marketing venture. You'll have opportunities to take on increasing responsibilities as we build our internal capabilities in a dynamic and evolving company.

Essential Duties and Responsibilities

  • Create and manage marketing content, including blog posts, social media updates, website content, document design and layout, post art for social platforms, and other promotional materials.
  • Manage social media accounts, schedule posts, respond to inquiries, and engage with the online community.
  • Support digital marketing efforts, including website updates, SEO, online advertising, and creative tools for visual content.
  • Assist in the planning, development, and execution of marketing campaigns across various channels, such as email, social media, and digital advertising; provide input on optimization while aligning with external strategic guidance.
  • Coordinate the development and distribution of marketing materials, such as brochures, flyers, and product catalogs.
  • Conduct market research to identify trends, customer preferences, and competitor activities to inform marketing strategies.
  • Organize and coordinate events, trade shows, webinars, and other promotional activities to increase brand awareness and generate leads.
  • Track and analyze marketing campaign performance metrics, providing insights and recommendations for improvement.
  • Manage the customer relationship management (CRM) system, ensuring data accuracy and using it effectively for targeted marketing initiatives.
  • Collaborate with internal teams and external partners, including sales, design, and product development, to ensure alignment and effective execution of marketing strategies.

Required Qualifications

  • Bachelor's degree in marketing, business, communications, or a related field
  • 4-6 years of relevant marketing or related experience is preferred.
  • Strong understanding of marketing principles, strategies, and best practices is essential.
  • Excellent written and verbal communication skills to create compelling marketing content and effectively interact with team members, clients, and vendors.
  • Familiarity with digital marketing tools and platforms, such as social media management, email marketing, SEO, and analytics.
  • Ability to think creatively and contribute innovative ideas to marketing campaigns and strategies.
  • Strong organizational skills to manage multiple projects and deadlines effectively.
  • Precision in tasks like proofreading content, reviewing data, and maintaining accurate records.
  • Capability to interpret marketing data, track campaign performance, and provide actionable insights.
  • Willingness to collaborate with various teams, take direction, and contribute to a positive work environment.
  • Familiarity with common marketing software tools, such as Microsoft Office (Word, Excel, PowerPoint), CRM systems, and design software (e.g., Adobe Creative Suite, Canva, etc.).
  • Ability to adapt to changing priorities and market trends in the fast-paced marketing landscape.

Preferred Qualifications

  • Experience with video editing and creation.
  • Interest in long-term career growth in marketing leadership.
  • Background in B2B marketing, ideally in construction, manufacturing, or related industries.

Benefits

  • Retirement savings contribution – up to 5% match
  • Health (medical, dental, vision) and Wellness Stipend
  • Unlimited PTO/vacation time
  • Paid Holidays
  • Flexible work schedule

Job Tags

Full time, Work at office, Immediate start, Worldwide, Flexible hours,

Similar Jobs

Alliance Resource Group

Executive Assistant to the CEO — Ultra-Exclusive Family Office (Irvine, CA) Job at Alliance Resource Group

 ...This is far more than standard executive supportits strategic partnership at the highest level. As the Executive Assistant to the CEO of an ultra-exclusive family office in Irvine, CA, you are entrusted to understand the CEOs vision, anticipate operational needs, and... 

JTI Industrial Services, LLC

Automation Technician I Job at JTI Industrial Services, LLC

 ...strategic partner for clients, providing solutions and adding value to their businesses. POSITION OVERVIEW The Automation Technician I supports the installation, configuration, and troubleshooting of control systems, acting as a key interface between electrical... 

XL Construction

Office Manager Job at XL Construction

 ...Position Summary: The Office Administrator is a highly visible, high-impact role responsible...  ...:Executive & Administrative Support: Manage and prioritize complex calendars for...  ...comprehensive benefits package, including: ~ Medical, dental, and vision insurance ~401(k)... 

Advantage Technical

Assembly Technician Job at Advantage Technical

 ...Job Title: E/M Assembler (Soldering) Location: Pocasset, MA Department: Manufacturing / Production 25-38 per hour depending on experience Job Summary Seeking a skilled E/M Assembler with hands-on soldering experience to assemble electro-mechanical components... 

CrossFit of Fremont

Group Fitness Coach Job at CrossFit of Fremont

 ...helping others live stronger, more capable livesinside and outside the gym. Were looking for a motivated Personal Trainer / Group Fitness Coach who wants to grow as an individual, develop their coaching craft, and contribute to a team that truly supports one another....