Job Description

Summary Objective:

The Senior Marketing Analyst transforms marketing and digital data into insights that drive growth, member engagement, and ROI. This role partners closely with Marketing, Digital, and Operations teams to measure campaign performance, optimize spend, and deliver dashboards that clearly show what’s working and why.

The ideal candidate moves comfortably between technical analysis and strategic recommendations, connecting web traffic, CRM, and campaign data to business outcomes and presenting findings that inform key decisions.

Key Responsibilities:

• Partner with Marketing and BI teams to ensure clean, accurate, and unified marketing data from sources such as Google Analytics, HubSpot, CRM systems, paid media platforms, and social channels.
• Develop and maintain Power BI dashboards that track marketing KPIs including lead generation, conversion, retention, and ROI.
• Analyze campaign and channel performance across the funnel to identify opportunities for improvement.
• Evaluate program effectiveness across email, paid media, SEO, and content marketing, highlighting insights and performance trends.
• Design and execute A/B and multivariate tests, interpreting results and measuring business impact.
• Partner with the Marketing team on audience segmentation, targeting, and personalization initiatives.
• Support budget optimization and forecasting by analyzing spend versus performance across campaigns and platforms.
• Synthesize insights into clear, concise presentations and actionable recommendations for senior leadership.
• Maintain a focus on data governance, accuracy, and reproducibility in all analyses and dashboards.

Required Knowledge, Skills & Abilities:

Technical Skills

• Proficiency with Power BI for data modeling, visualization, and reporting.
• Experience with Google Analytics, HubSpot, CRM systems, paid media, and social platforms.
• Strong SQL and Excel skills for data querying, manipulation, and validation.
• Familiarity with A/B testing, statistical analysis, and experiment design.
• Understanding of SEO, paid media, CRM, and email marketing metrics and attribution models.
• Experience with audience segmentation and lifecycle/loyalty analytics is a plus.
• Knowledge of Python or R for advanced analysis or automation is a plus.

Analytical & Strategic Skills

• Ability to synthesize multi-source data into actionable insights that inform marketing strategy and ROI.
• Skilled at structuring and interpreting tests, identifying performance drivers, and quantifying impact.
• Strong grasp of marketing funnel dynamics, attribution, acquisition and lifecycle / retention analytics.
• Demonstrated success creating dashboards and reports that communicate performance clearly and effectively to technical and business audiences.

Soft Skills

• Highly detail-oriented with a strong commitment to data accuracy and integrity.
• Excellent communicator with the ability to translate analysis into practical business recommendations.
• Collaborative mindset with comfort working across Marketing, BI, and external partners.
• Self-starter with strong organization, time management, and problem-solving skills.

Required Experience, Education & Certifications:

• Bachelor’s degree in Marketing Analytics, Business Intelligence, Data Science, or a related field, or equivalent experience.
• Three to five years of experience in marketing analytics, performance marketing, or business analysis.
• Power BI proficiency required; Google Analytics and HubSpot strongly preferred.
• Experience with SQL and Excel required; familiarity with marketing automation and CRM platforms is a plus.
• Background in multi-unit services, fitness, or consumer subscription industries is helpful but not required.

ONELIFE FITNESS IS AN EQUAL OPPORTUNITY EMPLOYER

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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