Social Media Manager Job at Lola Blankets, Salt Lake City, UT

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  • Lola Blankets
  • Salt Lake City, UT

Job Description

About Lola Blankets:

Lola Blankets is a fast-growing comfort and lifestyle brand. We believe that the world can be a much cozier place–and we’re on a mission to make that happen! We are looking for creatives like you to help make this mission a reality. Thank you for your interest in this position!

Key Responsibilities:

Content Creation & Paid Media:

  • Develop, design, and curate engaging content for daily posts across all of Lola Blankets' social media platforms (Facebook, Instagram, Twitter, Pinterest, etc.)
  • Own all social media content calendar creation and execution.
  • Assist in planning and coordinating photoshoots.
  • Ideate and craft eye-catching and trendsetting reels/TikToks that showcase our products and brand essence.
  • Work with design team to create aesthetically pleasing visual assets that align with the brand's identity
  • Lead UGC / ad content acquisition strategy and work with paid media buyer to apply best practice paid media strategies, continually learning from our results

Brand Voice & Personality:

  • Work with our copywriter to ensure every social media post and engagement with the unique voice and personality of Lola Blankets, ensuring consistency across all platforms.
  • Act as the brand guardian, ensuring that all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience.

Community Sentiment:

  • Respond to all comments & DMs on all paid and organic channels (including whitelist and influencer content)
  • Work with customer care team on overall customer sentiment
  • Keep a pulse on industry trends and how we should position our product against competing products on social media

Analytics & Reporting:

  • Monitor and report on feedback and online reviews, utilizing metrics to gauge the success of our campaigns.
  • Continuously optimize our strategies by understanding and leveraging analytics.

Skills and Qualifications:

  • Proven experience in creating compelling content across social media platforms.
  • An innate eye for design and the ability to translate creative ideas into stunning posts.
  • Familiarity with graphic design tools like Photoshop, Illustrator, etc., is a plus
  • A keen understanding of current social media trends
  • Willingness to to work across teams and take on a startup mindset
  • Demonstrated ability to manage multiple projects, deadlines, and priorities efficiently.
  • Full time resident of New York City, Los Angeles, or Salt Lake City - for in person meetings with other team members in those cities

What's in it for you?

  • 21 days paid vacation + all federal holidays (except parts of Thanksgiving 🙂).
  • Full health benefits
  • 55% off Lola Blankets for friends and family.
  • Opportunities for career growth and leadership roles within Lola Blankets.

Job Tags

Full time,

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